Understand the proposed diagnosis
Ask which problem the agency is trying to solve and why its first steps make sense. A useful proposal connects the work to your situation and names assumptions still to check.
A BETTER AGENCY BRIEFINDONESIA
Ask the questions that lead to better work.
The right agency conversation goes beyond channels and deliverable counts. Understand the problem, examine the approach, and agree how the work will connect. Start here with practical questions from SAB for choosing and briefing a B2B digital partner.
SAB
By SAB · Jakarta
Connecting marketing and sales since 2017.
FOR Business owners and marketing decision-makers in Indonesia comparing digital agencies or preparing a project briefExplore our approach ↓
WHAT YOUR BUSINESS NEEDS
Similar proposals can hide very different approaches.
A list of channels tells you little about how an agency will understand your business or work with sales. Look at the reasoning, the relevant experience, and the responsibilities behind the proposal. We have put together a practical starting point so you can assess the fit and enter the discussion with clearer expectations.
Look closely at the work
Explore the context and the agency’s actual role in relevant projects. A familiar client logo can open the discussion, but it does not explain what the team contributed.
Make the working arrangement clear
Agree the outputs, decision owners, access needs, and review process. For connected campaigns, find out who keeps the message aligned and how enquiries move into the sales team.
HOW WE WORK
Understand the business.
Agree on the next move.
We work with your team to agree on priorities, deliverables, and how to measure progress.
Prepare the business context
Summarise your offer, audience, current channels, and main obstacle, including gaps in data or resources that a realistic initial scope needs to account for.
Discuss the reasoning
Connect each proposed activity to a need, and ask about priority and assumptions before comparing asset counts or the number of channels in the package.
Clarify the shared responsibilities
Agree what will be delivered, how it will be reviewed, and which inputs, decisions, and follow-up tasks belong to your own team.
Set a useful review rhythm
Use clear definitions and regular discussions to turn results into decisions, recording what the team learns and which changes deserve attention next.
SELECTED SAB WORKEnergy · B2B
Pertamina Energy Terminal
SAB’s Pertamina Energy Terminal work included the website, brand messaging, cold email, LinkedIn, SEM, content, and sales materials. For an agency buyer, it offers a practical line of questioning: how did the message connect those pieces, and what did each contribute to the communication? Ask the same specific questions when considering any project example, including ours.
Explore SAB’s workExplore the project in our company profile, then talk to us about your own brief.
BEFORE WE TALK
A few things
you may be wondering.
What should an integrated agency approach look like?
Look for a connection between the goal, message, channels, page experience, and sales handoff. Ask who coordinates those parts and resolves competing priorities. Several services on one proposal do not explain the working arrangement by themselves; the roles and dependencies should be clear.
How do we compare proposals with different scopes?
Compare the problems addressed, outputs, assumptions, required inputs, and evaluation approach. Price and asset counts mean little when the work differs. Ask what is included and what depends on your team so you can judge the proposal against the business priority and your capacity.
Does every case study need performance figures?
Figures help when the definition, period, and context are clear. A project without public metrics can still show the scope and quality of the work. Ask about the agency’s contribution and assess the evidence available without assuming it caused every change in the client’s business.
Who is behind this website?
This is a SAB resource, operated by PT Sinergi Antar Benua. SAB is based in Jakarta and was established in 2017, with work across outreach, paid advertising, conversion optimisation, and websites. The contact details and project references lead to the same team as the main SAB website.
TELL US ABOUT YOUR BUSINESS
Bring a clearer brief to the discussion
Use the same business context and questions when comparing potential agency partners.
Answer four quick questions to put together a starting brief. Copy it or bring it to a conversation with SAB.
Talk directly to SAB